Marketing
The Marketing team provides advice and support for the Faculty's marketing and recruitment activities, locally, nationally and internationally. This includes advertising, media liaison, publications and website content and management of promotional events. In addition, the multimedia laboratory is supported by the Unit.
The Marketing Unit has been reconfigured to reflect the strategic directions and priorities of the Faculty. Increasingly, postgraduate course promotion and the promotion of the Melbourne School of Design will become core activities. Support for University degrees, such as the Bachelor of Environments will take place on a 'shared service' basis with other units and departments across the University, however, the team will continue to promote the Faculty's disciplines with schools and other undergraduate feeder pathways.
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Jeff Hargrave
Manager, Marketing
Room OC 214 , Ext. 40436
Specific responsibilities include: |
- Oversight of international and domestic marketing priorities and opportunities across the Faculty's undergraduate and postgraduate programs
- Oversight of the marketing budget including advertising and promotion
- Strategy and promotional coordination for the new Melbourne School of Design
- Strategy coordination for international markets of China, Hong Kong, North Asia and Indonesia, including partner institutions
- Strategy coordination for the Faculty's Workplace, Planning and Design post-professional programs
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- Preparation and management of the Faculty's Marketing and Recruitment Plans (Faculty specific and University), and business plans
- Assistance with media liaison and promotion of Faculty interests
- Conducting market research
- Identifying new business opportunities and product development
- Provision of Information relating to fee revenue targets
- Provision of information relating to domestic and international course fees
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Jason O'Leary
Recruitment Manager (Environments and Design)
Room OC 214, Ext. 43740
Specific responsibilities include: |
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Adelle Spark
Marketing Coordinator
Room OC 214 , Ext. 40359
Specific responsibilities include: |
- Assisting in the strategy and promotional coordination for the new Melbourne School of Design
- Strategy coordination for ABP graduate Landscape Architecture and Urban Planning programs
- Strategy coordination for incoming and outgoing Study Abroad and Exchange students
- Strategy coordination for international markets of Africa, Europe, North America and Thailand, including partner institutions
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- Assisting in the promotion of UG and PG degrees including student mobility (domestic and international)
- Provision of information relating to international and domestic marketing priorities and opportunities
- Identifying new business opportunities and product development
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Michele Burder
Communications Coordinator
Room OC 214, Ext. 40445
Specific responsibilities include: |
- Oversight of Faculty's media and news
- Management of the Faculty's brand
- Oversight of the content for all promotional materials including the web
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- Development of promotional materials
- Coordination of Faculty-wide exhibitions
- Liaison with graphic designers
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Tony Zara
Web and Multimedia Development Manager
Room OC 214, Ext. 43777
Specific responsibilities include: |
- The development, maintenance and archiving of web content within the Faculty
- The use of multimedia software and equipment in the staff multimedia laboratory
- Documentation to assist staff in the use of multimedia facilities
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- Copyright compliance issues and registration
- Assistance with developing online content and design that enhances teaching and learning outcomes
- Assistance with the University's Learning Management System (LMS)
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