Marketing
The Marketing team provides advice and support for the Faculty's marketing and recruitment activities, locally, nationally and internationally. This includes advertising, media liaison, publications and website content and management of promotional events. In addition, the multimedia laboratory is supported by the Unit.
The Marketing Unit has been reconfigured to reflect the strategic directions and priorities of the Faculty. Increasingly, postgraduate course promotion and the promotion of the Melbourne School of Design will become core activities. Support for University degrees, such as the Bachelor of Environments will take place on a 'shared service' basis with other units and departments across the University, however, the team will continue to promote the Faculty's disciplines with schools and other undergraduate feeder pathways.
| |
Currently Vacant
Marketing & Communications Manager
Room OC 214
Specific responsibilities include: |
- Oversight of international and domestic marketing priorities and opportunities across the Faculty's undergraduate and postgraduate programs
- Oversight of the marketing budget including advertising and promotion
- Strategy and promotional coordination for the new Melbourne School of Design
- Preparation and management of the Faculty's Marketing and Recruitment Plans (Faculty specific and University), and business plans
|
- Assistance with media liaison and promotion of Faculty interests
- Conducting market research
- Identifying new business opportunities and product development
- Provision of information relating to fee revenue targets
|
| |
Louisa Ragas
Communications Coordinator
Room OC 214, Ext. 48766
Specific responsibilities include: |
- Coordination of the Faculty's media and news activities
- Staff writer for faculty publications including Atrium and web
- Key coordination with central University Communications team
|
| |
Aaron Tan
Web and Multimedia Manager
Specific responsibilities include: |
- Develop policies and procedures relating to the management and upkeep of the Faculty’s online presence.
- Manage the development and publication of the Faculty’s main website, subsidiary sites and social media presence in line with the Faculty’s strategy and branding
- Develop governance policy and advise staff on web publishing standards, policies, guidelines and regulations set by the University and international standards organisations.
|
- Identify and drive improvements to the user experience, including monitoring of website users actions and feedback in order to identify any need for improvement in web sites or web based information.
- Ensure the compliance with ABP & MSD brand style guide across the Faculty’s online presence.
|
| |
Michele Burder
Publications Coordinator
Room OC 214, Ext. 40445
Specific responsibilities include: |
- Management of the Faculty's brand
- Oversight of the content for all promotional materials including the web
|
- Development of promotional materials
- Coordination of Faculty-wide exhibitions
- Liaison with graphic designers
|
|
James Rafferty
Web and Multimedia Officer
Room OC 214, Ext. 45306
Specific responsibilities include: |
- Support the Web and Multimedia Team in exhibitions and activities to promote ABP web presence and digital media.
- Manage the entrire production process of audio/visual material including all facets of production including: direction, production, editing and final delivery to required format for various platforms and devices.
|
- Assistance with developing online content and design that enhances teaching and learning outcomes.
- Act as point of contact for exhibitors requesting information of audio/visual requirements and capabilities of the Wunderlich gallery, Atrium, lecture theatres and presentation areas.
|